TCTC filming crew will be in Latvia for 10 days. The Entrepreneur club “Rīgas Marka” has prepared a special programme for Chinese journalists that allows to get acquainted with Latvian uniqueness and values – nature and culture heritage value, variety of culture and traditions that exist alongside modern business environment and technologies. The filming crew will visit Latvian companies, educational and cultural establishments, as well as municipalities, to get to know more about business success stories, achievements and investment potential. The project is participated by: JSC Latvijas Gāze, Turiba University, Cēsis region municipality, Freeport of Riga Authority, Latio, agriculture farm “Zemitāni”, Munchausen’s museum.
“This cooperation project is a good example of how to promote the recognition of Latvia and Riga as business tourism destinations within vast Asian continent by getting acquainted with unique values of Latvia, that in long-term perspective is very substantial for development of cooperation in the field of economics,” regards Mr. Normunds Štāls, member of the board of the Entrepreneur’s club “Rīgas Marka”. He also admits that project has highlighted several problems – necessity for making easier issues of receiving visa and developing direct air traffic between Latvia and China. These are problems of vital importance for Latvian entrepreneurs, which the entrepreneur’s club undertakes to solve using resources available to our cooperation partners.
Costs of the project are high, therefore within limits of the project Chinese television channel has undertaken to cover all expenses related to filming and broadcasting, whereas the entrepreneur’s club “Rīgas Marka” together with its cooperation partners (LIVE RIGA, SIA 1TRAVEL, SIA “Sabiedrisko attiecību aģentūra PR Stils”/Versus Grey, LNT, Islande Hotel, Bibliotēka N°1 Restaurant and society Latvian – Chinese business council) organise accommodation for the filming crew, as well as provide everything that is necessary for successful implementation of the project.
The China Travel Channel (www.tctc.com.cn
) is a TV channel in China which tells and shows about the variety of the world. The channel is broadcasted throughout the territory of China. It is the largest and most influential TV channel of its kind in Southeast Asia. Average viewership of the channel reaches more that 500 million viewers. The China Travel Channel favours healthy lifestyle, lenity to nature and ecologically clean productions units and factories, therefore the filming crew will film television production cycle in Latvia.
The Entrepreneur’s club “Rīgas Marka” unites most successful manufacturers, exporters and service providers, which use their competence and knowledge for strengthening total Latvian export capacity. The Entrepreneurs’ club is developed as a platform for creating new export and manufacturing development ideas, as well as an environment for constructive business discussions and cooperation between most skilful and successful Latvian entrepreneurs.